![]() Recently, however, Microsoft has been making its industry goals more explicit - for instance, by developing those six distinct industry-specific cloud platforms. "Go vertical" isn't a new exhortation from Microsoft the company has been encouraging partners to take a vertical industry approach for years. As Althoff, Microsoft's chief commercial officer, said during his portion of the keynotes, "Our partners are key to our industry strategy." ![]() Microsoft is pushing partners to leverage these various industry cloud platforms and to tailor their offerings for the industries that suit them best. At Inspire, Julie Sanford, vice president of Go-to-Market Strategy and Programs at Microsoft, described these as "vertical expressions" of the Microsoft cloud. The company has six planned industry-specific cloud offerings - Financial Services, Healthcare, Manufacturing, Retail, Nonprofit and Sustainability - each in different stages of completion. #msinspire #msinspire22 #microsoftinspire /Jv9V3Ar1tsĪnother departure this year was Microsoft's hyper-focus on industry. Microsoft's house metaphor for how the MCPP's 6 solution areas can be sold, according to Parker. Parker, head of Global Partner Solutions, described this concept at Inspire using the metaphor of a house: Microsoft envisions these proficiency areas as being aligned with specific customer sales targets. The MCPP will distinguish partners according to their proficiency in six areas: However, this year's Inspire was notable for being Microsoft's first major partner event since it announced this spring it is retiring the current Microsoft Partner Network (MPN) in October, and replacing it with the new Microsoft Cloud Partner Program (MCPP). ![]() "This is the age of AI," Nadella said during his keynote talk.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |